Everyday New Media

Where do we use new media?

New media has become incorporated into our everyday lives. Many people would find it challenging to go all day let alone one week without technology. Technology has all the answers. If you’re bored you turn to it, stuck on homework, it’s a great help, even if you want to socialise, you can, online.

I created this diagram/image t show just how much we use technology on a daily basis. We take for granted the fact that technology is so widely available to us.

'When we think about the future, we may reveal more about how we understand the present than make reliable predictions about what will happen. Thinking about the future can be enabling, offering us images and hopes worth working for'. New media is so widely available to us because of the urge we had to own the latest gadget. Curran's 'Power without responsibility (sixth edition) 1998, explains that.

People make predictions about the future; hopes are high and so when creators of technology mange to make something that appeals to people and seem like it will be revolutionary/ a new thing for the future people automatically want it. This is the reason that technology is so wide spread and that it is used every day.

New media/ technology is also portrayed almost as a fashion statement, having the newest phone, loudest headphones, cutest phone case ect. all comes down to peoples’ wants, no jus in term of using the product, but also visually.

Eldridge in 'The mass media, Power in Modern Britain states that 'societies appear to be subject, every now and then, to periods of moral panic, I believe that if all technology was taken away from a developed society such as the UK, there would be uproar as well as a moral panic. People wouldn't be able to function normally and would feel they were at a loss.

Kitzenger says, 'The way in which people use the media and incorporate soap opera plots, media stories, or slogans from advertisements into their everyday lives can strengthen rther than weaken (Kitzenger1997: Britain's Media) . Looking at peoples devotion to soap operas on television is a simplistic way of showing just how attached people are to even a simple technology that was created in the early 19 hundreds.

If people attachment to TV soaps are so strong now, peoples attachments to something like the internet in a short 20 years’ time could be 10 times worse.